Talk:What if Disney bought Sesame Workshop & The Jim Henson Company/@comment-44277296-20191030092010

I should also point out, even if Disney successfully bought Sesame today...don’t expect Big Bird in Disney World anytime soon. As far as theme parks, Sesame is spoken for. Here in the States, Sesame is linked to SeaWorld Entertainment (formerly Anheuser-Busch) who had operated Sesame Place in Pennsylvania in 1980, is planning to open another one next to SeaWorld San Diego in a few years, not to mention the SeaWorld parks in Texas and Disney strongholds California and Florida have Sesame attractions. Overseas? Sesame is in Universal Japan, Singapore, and soon Beijing, and can also be found at the PortAventura park in Spain. Disney Cruise Line? Probably not, Sesame is with Sandals/Beaches.

Best scenario for Disney? Toys. Just license Sesame to death. In this hypothetical, Disney would do itself a lot of good by not labeling it “Disney Sesame Street” or anything like that. They should do like Marvel, a distinct brand to itself, and just let that logo be prominent and by itself. Even on the side of Marvel merchandise and product, you don’t see the Disney logo anywhere. It should be that way with Sesame Street.

As far as Henson, keep the “Jim Henson” name and logo front and center. “Jim Henson’s Fraggle Rock,” “Jim Henson’s The Dark Crystal,” as opposed to “Disney” slapping itself on those.