Enchanted (film)

Enchanted is a 2007 American musical fantasy romantic comedy film, produced by Walt Disney Pictures and Sonnenfeld and Josephson Entertainment. Written by Bill Kelly and directed by Kevin Lima, the film stars Amy Adams, Patrick Dempsey, James Marsden, Timothy Spall, Idina Menzel, Rachel Covey, and Susan Sarandon. The plot focuses on Giselle, an archetypal Disney Princess, who is forced from her traditional animated world of Andalasia into the live-action world of New York City. Enchantedwas the first Disney film to be distributed by Walt Disney Studios Motion Pictures, instead of Buena Vista Pictures Distribution.

The film is both an homage to, and a self-parody of, Disney's animated features, making numerous references to Disney's past works through the combination of live-action filmmaking, traditional animation, and computer-generated imagery. It marks the return of traditional animation to a Disney feature film after the company's decision to move entirely to computer animation in 2004. Composer Alan Menken and lyricist Stephen Schwartz, who had written songs for previous Disney films, produced the songs of Enchanted, with Menken also composing its score.

The animation sequences were produced at James Baxter Animation in Pasadena. Filming of the live action segments took place around New York City. It premiered on October 20, 2007, at the London Film Festival before its wide release on November 21, 2007, in the United States. Enchanted was well-received critically, established Adams as a leading lady, and earned more than $340 million worldwide at the box office.[3] It won three Saturn Awards, including Best Fantasy Film and Best Actress for Adams. Enchanted also received two nominations at the 65th Golden Globe Awards and three Best Original Songnominations at the 80th Academy Awards. A sequel, titled Disenchanted, is in development.

Plot
In the animated fairy tale kingdom of Andalasia, Queen Narissa, queen of Andalasia and a witch, schemes to protect her claim to the throne, which she will lose once her stepson, Prince Edward, finds his true love and marries her. She enlists her loyal henchman Nathaniel to keep Edward distracted. Giselle, a young woman, dreams of meeting a prince and experiencing a "happy ever after." Edward hears Giselle singing and sets off to find her. Nathaniel sets free a captured troll to kill Giselle, but Edward rescues her in time. When they meet, they instantly fall in love and plan to get married the following day.

Disguised as an old hag, Narissa intercepts Giselle on her way to the wedding and pushes her into a well, to New York City, a place where there are no "happily ever afters", where she is magically transformed into a 3D live-action version of herself and transported to a manhole in New York City's Times Square. Giselle quickly becomes lost. Meanwhile, Robert, a divorce lawyer, prepares to propose to his longtime girlfriend Nancy, much to the dismay of his daughter Morgan. Robert and Morgan encounter Giselle on their way home, and Robert begrudgingly allows Giselle to stay the night at their apartment at the insistence of Morgan, who trusts Giselle.

Pip, Giselle's best chipmunk friend from Andalasia, had witnessed Giselle's exile and alerted Edward thereafter, and both embark on a rescue mission to the city, where they too are turned into 3D live-action versions, but Pip is instead in the form of a real chipmunk – therefore losing the ability to speak. Narissa sends Nathaniel to follow and impede Edward. In a restaurant, Narissa appears to Nathaniel in a soup pot and gives him three poisoned apples to murder Giselle. Pip eavesdrops but is unable to communicate with Edward, as animals cannot speak outside of Andalasia. Nathaniel keeps Pip silenced by detaining him in various containers. Meanwhile, after Giselle summons vermin to clean Robert's apartment, Nancy arrives to take Morgan to school. She meets Giselle and leaves assuming Robert was unfaithful. Robert is initially upset but spends the day with Giselle, knowing she is vulnerable in the city. Giselle questions Robert about his relationship with Nancy and helps the pair reconcile by sending Nancy an invitation to the "King and Queen's Costume Ball" at the Woolworth Building.

Edward locates Giselle at Robert's apartment. While Edward is eager to take Giselle home to Andalasia and finally marry, she suggests that they should first go on a date to get to know each other better, still conflicted about her feelings. Giselle promises to return to Andalasia after ending their date at the ball, which Robert and Nancy also attend. Narissa, who has been spying from Andalasia, decides to follow and kill Giselle herself after Nathaniel failed to poison her twice. Robert and Giselle share a dance with each other and look into each other's eyes, romantically. Giselle and Edward then prepare to leave, but Giselle feels sorrow at leaving Robert behind. Narissa appears as the old hag and offers the last poisoned apple to Giselle, promising "sweet dreams and happy endings." Giselle takes a bite and is rendered unconscious.

Narissa attempts to escape with Giselle's body but is stopped by Edward. Nathaniel, realizing Narissa was using him and never loved him, reveals her plot. Robert realizes that true love's kiss is the only force powerful enough to break the apple's spell. Edward's kiss fails to wake Giselle, and Edward prompts Robert to do so instead. When Robert kisses her just as the clock strikes twelve, Giselle awakens and the whole crowd cheers. Narissa furiously transforms into a giant blue dragon and takes Robert hostage. Giselle takes Edward's sword and pursues Narissa to the top of the building. Pip, who was freed by Edward, helps Giselle send Narissa falling to her death.

A happy new life unfolds for everyone, showing Edward and Nancy marrying in Andalasia; Giselle running a successful fashion business; while Nathaniel and Pip each become successful authors about their personal experiences in the real world. Giselle, still in the real world, forms a happy family with Robert and Morgan, and marries Robert.

Cast
Several actresses/actors who have played characters in Disney films have cameos:
 * Amy Adams as Giselle  A princess-to-be who ends up almost having her dream of meeting her prince a reality. Adams was announced to have been cast in the role of Giselle on November 14, 2005.[4] Although the studio was looking for a film star in the role, director Kevin Lima insisted on casting a lesser-known actress. Out of the 300 or so actresses who auditioned for the role,[5] Adams stood out to Lima because not only did she look like "a Disney princess" but her "commitment to the character, her ability to escape into the character's being without ever judging the character was overwhelming."[6] Hailing from Andalasia, Giselle displays similar traits to the Disney Princesses; Lima describes her as "about 80% Snow White, with some traits borrowed from Cinderella and Princess Aurora from Sleeping Beauty... although her spunkiness comes from Princess Ariel from The Little Mermaid."[7] She is "eternally optimistic and romantic" but is also "very independent and true to her convictions."[7] Over the course of the film, she becomes more mature but maintains her innocence and optimism.
 * Patrick Dempsey as Robert Philip  A cynical, New York City divorce attorney who does not believe in true love or happily-ever-after, or that Giselle understands his daughter, Morgan. Lima cast Dempsey after Disney was satisfied with the casting of Adams but had wanted more well-known actors in the film.[5] Dempsey, whose starring role on TV series Grey's Anatomy had earned him the nickname "McDreamy," was described by Lima as "a modern-day Prince Charming to today's audience."[5]The role was challenging for Dempsey because he had to play the straight man to Adams' and Marsden's more outrageous characters.[8]
 * James Marsden as Prince Edward  A narcissistic and athletic, yet good-hearted, prince who ends up confused with the world of New York once entering it. Marsden was announced to have been cast on December 6, 2005.[9] At the time Marsden was auditioning, the role of Robert had not been cast but he decided to pursue the role of Prince Edward because he was "more fun and he responded more to that character."[10] Edward is a prince in Andalasia and the stepson of Narissa. He is "very pure, very simple-minded and naive, but innocently narcissistic."[10]
 * Timothy Spall as Nathaniel  He is a servant of Queen Narissa, who controls him through his infatuation with her and his own lack of self-esteem. He initially does Narissa's bidding, but ultimately realizes her true nature and rebels against her. He has a penchant for disguises. This is the first of two Disney films Timothy Spall has been in, the other was Tim Burton's Alice in Wonderland in 2010 where he was the voice of Bayard the Bloodhound.
 * Idina Menzel as Nancy Tremaine  Robert's fiancée. Once Giselle falls in love with Robert, she falls for Edward and leaves with him. Menzel, who is well known for her Broadway musical roles in Wicked (whose composer, Stephen Schwartz, wrote the lyrics to the film's songs) and Rent, was offered the role of Nancy Tremaine.[11] Since the role did not require any singing, Menzel said in an interview that "it was a compliment to be asked to just be hired on my acting talents alone."[12] Nancy is a fashion designer and Robert's girlfriend. She is named after Lady Tremaine, the stepmother from Cinderella.[13] Menzel went on to play Elsa, the Snow Queen in Frozen, during which she worked with director Chris Buck, who previously directed Tarzan with Lima in 1999.
 * Rachel Covey as Morgan  She is Robert's six-year-old daughter. Despite her father misunderstanding her and telling her otherwise, she believes in fairy tales and also believes that magic exists.
 * Susan Sarandon as Queen Narissa  She is Edward's evil stepmother, a sorceress, and a megalomaniac with a hatred for Giselle simply for being an obstacle for her to keep her power. Sarandon had been attracted to the project prior to Lima's involvement as director. Since Sarandon's on-screen time was relatively short, it took only two weeks to film her scenes.[14] Narissa's mannerisms, characteristics, powers, and physical features were inspired by such classical Disney villains as the Evil Queen from Snow White and the Seven Dwarfs and Maleficent from Sleeping Beauty.[7]
 * Jeff Bennett and Kevin Lima as Pip  Bennett provided the voice for the hand drawn animated Pip in the animated segment while Lima provided the voice for the computer-generated Pip in the live-action segment. Pip, a chipmunk friend of Giselle who has no trouble expressing himself through speech in Andalasia, loses his ability to speak in the real world and must communicate by acting.
 * Jon McLaughlin as himself  He sings "So Close" at the ball while Robert and Giselle dance together as do Edward and Nancy.
 * Fred Tatasciore as the Troll  He is a creature from Andalasia who tries to eat Giselle.
 * Isiah Whitlock Jr. as Mr. Banks A male client during a divorce case. Isiah later appeared in the 2016 remake of Pete's Dragon as Sheriff Dentler.
 * Paige O'Hara as Angela  A soap opera character. O'Hara provided the speaking and singing voice of Belle in Beauty and the Beast.
 * Jodi Benson as Sam  Robert's secretary. Benson provided the speaking and singing voice of Ariel in The Little Mermaid; she also voiced the various Barbie dolls in Toy Story 2 and Toy Story 3.
 * Judy Kuhn as Pregnant Woman with Kids  Kuhn provided the singing voice of the title character in Pocahontas and its sequel.
 * Julie Andrews as the Narrator  Andrews played the title character in Mary Poppins as well as appearing in The Princess Diaries series as Queen Clarisse Renaldi.

Development
The initial script of Enchanted, written by Bill Kelly, was bought by Disney's Touchstone Pictures and Sonnenfeld/Josephson Productions for a reported sum of $450,000 in September 1997.[15] The script was written for three years, but it was thought to be unsuitable for Walt Disney Pictures because it was "a racier R-rated movie",[16] inspired by the adult-risque comedy movies in the 1980s and 1990s such as Fast Times at Ridgemont High and American Pie. The first draft of the script had Giselle being mistaken for a stripper when she arrives in New York City.[17] To the frustration of Kelly, the screenplay was rewritten several times, first by Rita Hsiao and then by Todd Alcott.[15] The film was initially scheduled to be released in 2002 with Rob Marshall as director but he withdrew due to "creative differences" between the producers and him.[18] In 2001, director Jon Turteltaub was set to direct the film but he left soon after, later working with Disney and Jerry Bruckheimer on the National Treasurefranchise. Adam Shankman became the film's director in 2003, while Bob Schooley and Mark McCorkle were hired by Disney to rewrite the script once again.[19] At the time, Disney considered offering the role of Giselle to Kate Hudson or Reese Witherspoon.[15] However, the project did not take off.

On May 25, 2005, Variety reported that Kevin Lima had been hired as director and Bill Kelly had returned to the project to write a new version of the script.[20]Lima worked with Kelly on the script to combine the main plot of Enchanted with the idea of a "loving homage" to Disney's heritage. He created visual storyboard printouts that covered the story of Enchanted from beginning to end, which filled an entire floor of a production building.[21] After Lima showed them to Dick Cook, the chairman of the Walt Disney Studios, he received the green light for the project and a budget of $85 million.[2][14] Lima began designing the world of Andalasia and storyboarding the movie before a cast was chosen to play the characters. After the actors were hired, he was involved in making the final design of the movie, which made sure the animated characters look like their real-life counterparts.[8]

Filming
Enchanted is the first feature-length Disney live-action/traditional animation hybrid since Disney's Who Framed Roger Rabbit in 1988, though the traditionally animated characters do not interact in the live-action environment in the same method as they did in Roger Rabbit; however, there are some scenes where live-action characters share the screen with two-dimensional animated characters, for example, a live-action Nathaniel communicating with a cel-drawn Narissa, who is in a cooking pot. The film uses two aspect ratios; it begins in 2.35:1 when the Walt Disney Pictures logo and Enchanted storybook are shown, and then switches to a smaller 1.85:1 aspect ratio for the first animated sequence. The film switches back to 2.35:1 when it becomes live-action and never switches back, even for the remainder of the cartoon sequences. When this movie was aired on televised networks, the beginning of the movie (minus the logo and opening credits) was shown in the pillarboxed 4:3 aspect ratio; the remainder of the movie was shown in the 16:9 aspect ratio when it becomes live-action. Lima oversaw the direction of both the live-action and animation sequences, which were being produced at the same time.[8] Enchanted took almost two years to complete. The animation took about a year to finish while the live-action scenes, which commenced filming on location in New York City during the summer of 2006 and were completed during the animation process, were shot in 72 days.[8]

Animation
Out of the film's 107 minutes of running time, ten of the approximately 13 minutes of animation are at the beginning of the film. Lima tried to "cram every single piece of Disney iconic imagery" that he could into the first ten minutes, which were done in traditional cel animation (in contrast to computer-generated 3-D animation) as a tribute to past Disney fairy tale films such as Sleeping Beauty, Cinderella, and Snow White and the Seven Dwarfs.[8] It was the first Disney film theatrically released in America to feature traditional cel animation since Pooh's Heffalump Movie (2005). This film, although quite different in terms of plot from any previous Disney film, also contained obvious homages to other Disney films of the distant past, such as Old Yeller, The Shaggy Dog, Swiss Family Robinson, Bon Voyage!, and Savage Sam. As most of Disney's cel animation artists were laid off after the computer graphics boom of the late 1990s,[22] the 13 minutes of animation were not done in-house but by the independent Pasadena-based company James Baxter Animation, which was started by noted lead animator James Baxter. Baxter had previously worked for Walt Disney Animation Studios, bringing to life many memorable Disney animated characters like Jessica Rabbit (Who Framed Roger Rabbit), Belle(Beauty and the Beast), Rafiki (The Lion King), and Quasimodo (The Hunchback of Notre Dame).[7][23]

Although Lima wanted the animation to be nostalgic, he wanted Enchanted to have a style of its own. Baxter's team decided to use Art Nouveau as a starting point. For Giselle, the hand-drawn animated character had to be "a cross between Amy Adams and a classic Disney princess. And not a caricature." Seeing Giselle as "a forest girl, an innocent nymph with flowers in her hair" and "a bit of a hippie", the animators wanted her to be "flowing, with her hair and clothes. Delicate."[24] For Prince Edward, Baxter's team "worked the hardest on him to make him look like the actor" because princes "in these kinds of movies are usually so bland."[24] Many prototypes were made for Narissa as Baxter's team wanted her face to "look like Susan Sarandon. And the costumes had to align closely to the live-action design."[24]

To maintain continuity between the two media, Lima brought in costume designer Mona May during the early stages of the film's production so the costumes would be aligned in both the animated and live-action worlds. He also shot some live-action footage of Amy Adams as Giselle for the animators to use as reference, which also allowed the physical movement of the character to match in both worlds. Test scenes completed by the animators were shown to the actors, allowing them to see how their animated selves would move.[8]

Live-action
Principal photography began in April 2006 and ended in July 2006.[25] Because of the sequence setting, the live action scenes were filmed in New York City. However, shooting in New York became problematic as it was in a "constant state of new stores, scaffolding and renovation".[26]

The first scene in New York, which features Giselle emerging from a manhole in the middle of Times Square, was filmed on location in the center of the square. Because of the difficulties in controlling the crowd while filming in Times Square, general pedestrians were featured in the scene with hired extras placed in the immediate foreground.[27] Similarly, a crowd gathered to watch as James Marsden and Timothy Spall filmed their scenes in Times Square.[28] However, the scene Lima found the most challenging to shoot was the musical number, "That's How You Know", in Central Park. The five-minute scene took 17 days to finish due to the changing weather, which allowed only seven sunny days for the scene to be filmed.[8] The filming was also hampered at times by Patrick Dempsey's fans.[14] The scene was choreographed by John O'Connell, who had worked on Moulin Rouge! beforehand, and included 300 extras and 150 dancers.[8]

Many scenes were filmed at Steiner Studios, which provided the three large stages that Enchanted needed at the same facility.[2] Other outdoor locations included the Brooklyn Bridge and The Paterno, an apartment building with a curved, heavily embellished, ivory-colored façade located on the corner of Riverside Drive and 116th Street, which is the residence of the film's characters Robert and Morgan.

Costume design
All the costumes in the film were designed by Mona May, who had previously worked on Clueless, The Wedding Singer, and The Haunted Mansion. To create the costumes, May spent one year in pre-production working with animators and her costume department of 20 people, while she contracted with five outside costume shops in Los Angeles and New York City.[29] She became involved in the project during the time when the animators were designing the faces and bodies of the characters as they had to "translate the costumes from two-dimensional drawings to live-action human proportion".[30] Her goal was to keep the designs "Disneyesque to the core but bring a little bit of fashion in there and humor and make it something new".[30] However, May admitted this was difficult "because they're dealing with iconic Disney characters who have been in the psyche of the viewing audience for so long".[31]

For the character of Giselle, her journey to becoming a real woman is reflected in her dresses, which become less fairy tale–like as the film progresses. Her wedding dress at the beginning of the film directly contrasts her modern gownat the end of the film.[29] The wedding dress served to provide a "humongous contrast to the flat drawings" and to accentuate the image of a Disney Princess.[30] In order to make the waist look small, the sleeves are designed to be "extremely pouffy" and the skirt to be as big as possible, which included a metal hoop that holds up 20 layers of petticoats and ruffles.[31] Altogether, eleven versions of the dress are made for filming, each made of 200 yards (183 m) of silk satin and other fabric, and weighing approximately 40 pounds (18 kg).[29][31] On the experience of wearing the wedding dress, Amy Adams described it as "grueling" since "the entire weight was on her hips, so occasionally it felt like she was in traction".[32]

Unlike Giselle, Prince Edward does not adapt to the real world and James Marsden, who plays Edward, had only one costume designed for him. May's aim was to try "not to lose Marsden in the craziness of the outfit... where he still looks handsome".[30] The costume also included padding in the chest, buttocks, and crotch, which gave Marsden the "same exaggerated proportions as an animated character"[29] and "posture – his back is straight, the sleeves are up and never collapse".[30]

May was delighted that Lima "went for something more fashion-forward" with Susan Sarandon's Queen Narissa.[29] She decided to make her look like a "runway lady",[30] wearing something that is "still Disney" but also "high fashion, like something John Galliano or Thierry Mugler might design".[31] Since Narissa appears in three media: hand drawn animation, live-action, and computer animation, May had to make sure that the costume would be the same throughout in terms of "color, shape, and texture".[31] The costume for Narissa consisted of a leather corset and skirt, which looked "reptilian", as well as a cape.[31] Working with the animators, May incorporated parts of the dragon's form into the costume; the cape was designed to look like wings, the layers of the skirt wrap around like a tail and a crown that would turn into horns during Narissa's transformation into a dragon.[29]

Music
See also: Enchanted (soundtrack)

The film's score was written by accomplished songwriter and composer Alan Menken, who has worked on a number of Disney films previously. Fellow composer Stephen Schwartz wrote the lyrics for six songs, also composed by Menken. Menken and Schwartz previously worked together on the songs for Pocahontas and The Hunchback of Notre Dame.

Menken became involved with the film in the early stages of the film's development and invited Schwartz to resume their collaboration.[33] They began the songwriting process by searching for the right moments in the story in which a song moment was allowed. Schwartz found that it was easier to justify situations in which the characters would burst into songs in Enchanted than in other live-action musicals as its concept "allowed the characters to sing in a way that was completely integral to the plot of the story."[33] The three songs Giselle sings contain references to earlier Disney films. The first song played in the film, "True Love's Kiss", was written to be "a send-up of, and an homage to, the style of those Disney animated features", namely, "I'm Wishing" (Snow White and the Seven Dwarfs) and "A Dream is a Wish Your Heart Makes" (Cinderella), during which Disney heroines sing about the joy of being loved.[34] It posed a challenge for Menken and Schwartz because of the "many preconceptions with that number"; it had to be reflective of the era of Snow White and the Seven Dwarfs and Cinderella.[33] Accordingly, Amy Adams performed the first song in an operetta style in contrast to the Broadway style of the later songs.[35]

Both "Happy Working Song" and "That's How You Know" also pay tributes to past Disney songs. "Happy Working Song" pays a lyrical homage to such songs as "Whistle While You Work" (Snow White and the Seven Dwarfs), "The Work Song" (Cinderella), "A Spoonful of Sugar" (Mary Poppins) and "Making Christmas" (The Nightmare Before Christmas), and a musical homage to the Sherman Brothers (with a self-parodic "Alan Menken style" middle eight). "That's How You Know" is a self-parody of Menken's compositions for his Disney features, specifically such big production numbers as "Under the Sea" (The Little Mermaid) and "Be Our Guest" (Beauty and the Beast).[34] To achieve this, Schwartz admitted he had to "push it a little bit further in terms of choices of words or certain lyrics" while maintaining "the classic Walt Disney sensibility".[33]However, Menken noted that the songs he has written for Disney have always been "a little tongue-in-cheek".[33] As the film progresses, the music uses more contemporary styles, which is heard through the adult ballad "So Close" and the country/pop number "Ever Ever After" (sung by Carrie Underwood as a voice-over).[34]

Out of the six completed songs written and composed by Menken and Schwartz, five remained in the finished film. The title song, "Enchanted," a duet featuring Idina Menzel and James Marsden, was the only song of Menken's and Schwartz's authorship and composition that was deleted from the movie.[11]

Effects
The majority of the visual effects shots in Enchanted were done by Tippett Studio in Berkeley, California, who contributed a total of 320 shots. These shots involved virtual sets, environmental effects and CG characters that performed alongside real actors, namely the animated animals during the "Happy Working Song" sequence, Pip and the Narissa dragon during the live-action portions of the film. CIS Hollywood was responsible for 36 visual effects shots, which primarily dealt with wire removals and composites. Reel FX Creative Studios did four visual effects shots involving the pop-up book page-turn transitions while Weta Digital did two.[36]

Out of all the animals that appear in the "Happy Working Song" sequence, the only real animals filmed on set were rats and pigeons. The real animals captured on film aided Tippett Studio in creating CG rats and pigeons, which gave dynamic performances such as having pigeons that carried brooms in their beaks and rats that scrubbed with toothbrushes. On the other hand, all the cockroaches were CG characters.[37]

Pip, a chipmunk who can talk in the 2D world of Andalasia, loses his ability to communicate through speech in the real world so he must rely heavily on facial and body gestures. This meant the animators had to display Pip's emotions through performance as well as making him appear like a real chipmunk. The team at Tippett began the process of animating Pip by observing live chipmunks which were filmed in motion from "every conceivable angle", after which they created a photorealistic chipmunk through the use of 3D computer graphics software, Maya and Furrocious.[36] When visual effects supervisor Thomas Schelesny showed the first animation of Pip to director Kevin Lima, he was surprised that he was a looking at a CG character and not reference footage.[38] To enhance facial expressions, the modelers gave Pip eyebrows, which real chipmunks do not have.[37] During the filming of scenes in which Pip appears, a number of ways were used to indicate the physical presence of Pip. On some occasions, a small stuffed chipmunk with a wire armature on the inside was placed in the scene. In other situations, a rod with a small marker on the end or a laser pointer would be used to show the actors and cinematographer where Pip is.[36]

Unlike Pip, the Narissa dragon was allowed to be more of a fantasy character while still looking like a living character and a classic Disney villain.[36][38] The CG dragon design was loosely based on a traditional Chinese dragon and Susan Sarandon's live-action witch.[38] When filming the scene which sees the transformation of Narissa from a woman into a dragon, a long pole was used to direct the extras' eyelines instead of a laser pointer. Set pieces were made to move back and forth in addition to having a computer-controlled lighting setup and a repeatable head on the camera that were all synchronized. In the film's final sequence, in which Narissa climbs the Woolworth Building while clutching Robert in her claws, a greenscreen rig was built to hold Patrick Dempsey in order to film his face and movements. The rig was a "puppeteering" approach that involved a robotic arm being controlled by three different floor effects artists.[36]

Release
The film was distributed by Walt Disney Studios Motion Pictures to 3,730 theaters in the United States.[39] It was distributed worldwide by Walt Disney Studios Motion Pictures International to over 50 territories around the world[40]and topped the box office in several countries including the United Kingdom and Italy.[41][42] It is the first movie to be released under the Walt Disney Studios Motion Pictures name following the retirement of the previous Buena Vista Pictures Distribution.

Merchandising
Disney had originally planned to add Giselle to the Disney Princess line-up, as was shown at a 2007 Toy Fair where the Giselle doll was featured with packaging declaring her with Disney Princess status, but decided against it when they realized they would have to pay for lifelong rights to Amy Adams' image.[43] While Giselle is not being marketed as one of the Disney Princesses, Enchanted merchandise was made available in various outlets with Adams' animated likeness being used on all Giselle merchandise. Giselle led the 2007 Hollywood Holly-Day Parade at Disney's Hollywood Studios.[44] She was also featured in the 2007 Walt Disney World Christmas Day Parade in the Magic Kingdom with the official Disney Princesses.

A video game based on the film was released for Nintendo DS and mobile phones in addition to a Game Boy Advance title, Enchanted: Once Upon Andalasia, which is a prequel to the film, about Giselle and Pip rescuing Andalasia from a magic spell.

Home media
Enchanted was released on Blu-ray Disc and DVD by Walt Disney Studios Home Entertainment on March 18, 2008, in the United States. While Enchanted topped the DVD sales chart on the week of its release in the United States, narrowly defeating the DVD sales of I Am Legend, the Blu-ray Disc sales of I Am Legendwere nearly four times the number of Blu-ray Disc sales of Enchanted.[45] The DVD was released in United Kingdom and Europe on April 7, 2008,[46] and in Australia on May 21, 2008.[47]

The bonus features included on both the DVD and Blu-ray Disc are "Fantasy Comes to Life", a three-part behind-the-scenes feature including "Happy Working Song", "That's How You Know" and "A Blast at the Ball"; six deleted scenes with brief introductions by director Kevin Lima; bloopers; "Pip's Predicament: A Pop-Up Adventure", a short in pop-up storybook style; and Carrie Underwood's music video for "Ever Ever After".[48] Featured on the Blu-ray disc only is a trivia game titled "The D Files" that runs throughout the movie with high scoring players given access to videos "So Close", "Making Ever Ever After" and "True Love's Kiss".[49] In the United States, certain DVDs at Target stores contain a bonus DVD with a 30-minute-long making-of documentary titled Becoming Enchanted: A New Classic Comes True. This DVD is also sold with certain DVDs at HMVstores in the United Kingdom.

Box office performance
Enchanted earned $8 million on the day of its release in the United States, placing at #1. It was also placed at #1 on Thanksgiving Day, earning $6.7 million to bring its two-day total to $14.6 million. The film grossed $14.4 million on the following day, bringing its total haul to $29.0 million placing ahead of other contenders. Enchanted made $34.4 million on the Friday-Sunday period in 3,730 theaters for a per location average of $9,472 and $49.1 million over the five-day Thanksgiving holiday in 3,730 theaters for a per location average of $13,153.[39]Its earnings over the five-day holiday exceeded projections by $7 million.[50]Ranking as the second-highest Thanksgiving opening after Toy Story 2, which earned $80.1 million over the five-day holiday in 1999, Enchanted is the first film to open at #1 on the Thanksgiving frame in the 21st century.[51]

In its second weekend, Enchanted was also the #1 film, grossing a further $16.4 million at 3,730 locations for a per theater average of $4,397. It dropped to #2 in its third weekend, with a gross of $10.7 million in 3,520 theaters for a per theater average of $3,042. It finished its fourth weekend at #4 with a gross of $5.5 million in 3,066 locations for a per theater average of $1,804. Enchantedearned a gross of $127.8 million in the United States and Canada as well a total of $340.5 million worldwide.[3] It was the 15th highest-grossing film worldwide released in 2007.

Critical response
As of September 2014, the movie review aggregate website Rotten Tomatoeshad tallied the film at an overall 93% approval rating based on 189 reviews with an average score of 7.3/10. The site's critical consensus reads: "A smart re-imagining of fairy tale tropes that's sure to delight children and adults, Enchanted features witty dialogue, sharp animation, and a star turn by Amy Adams."[52] Metacritic gave it a rating of 75 out of 100 based on 32 reviews.[53]Rotten Tomatoes ranked the film as the ninth best reviewed film in wide release of 2007 and named it the best family film of 2007.[54][55]