Mattel Pictures

Mattel Pictures (formerly known as Mattel Films) is a film production and distribution arm of Mattel formed in September 2018.

History
On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make movies based on the company’s toy brands. Robbie Brenner was appointed to head the division as executive producer and will report directly to the CEO. The revived division's first two projects are expect to be Barbie and Masters of the Universe films. In early January 2019, Mattel closed the deal with Margot Robbie to star in the Barbie film and Warner and Robbie's production company, LuckyChap Entertainment, to co-produce the film. Mattel Films and Sony revive Master of the Universe film development in January 2019 with many of the prior attempt's director and producers while bringing on board different writers, Art Marcum and Matt Holloway.

On January 12, 2020, Mattel Pictures decided to co-produce subsequent CGI Barbie films with Nickelodeon Movies to release on Netflix, CBS All Access and Pluto TV.